Locally grown vegetables from at least 3 Singapore farms to be taken off FairPrice shelves
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SINGAPORE - Locally grown vegetables from at least three farms here will soon no longer be available at supermarket giant FairPrice, The Straits Times has learnt.The decision, part of FairPrice's regular product review, highlights the tussle between providinLocally grown vegetables from at least 3 Singapore farms to be taken off FairPrice shelves
SINGAPORE - Locally grown vegetables from at least three farms here will soon no longer be available at supermarket giant FairPrice, The Straits Times has learnt.The decision, part of FairPrice's regular product review, highlights the tussle between providing customers with the best value-for-money products and the national effort to support local growers so as to improve food resilience, say industry players.The affected urban farms are Artisan Green, SG Veg Farms and Netafarm - a farm and R&D facility in Neo Tiew that has decided to significantly scale down following the news.The farms had been supplying vegetables such as Asian leafy greens and kale since the early 2020s.FairPrice Group told ST that it gathers feedback from suppliers and farms and data from stores to better understand evolving consumer demand, identify opportunities to improve its assortment and offer the right vegetable varieties at the best value.
