Großbäcker Michael Mann: "Ein Kilo Brot darf alles kosten"
Full story
Michael Mann became the owner of the Mann bakery chain this year. He discusses why he chose a different path than his father. The baker shares observations on why men shop less rationally than women on Sundays. He also explains his use of mystery shopping to monitor his business.
Seit diesem Jahr ist Michael Mann Eigentümer der Bäckereikette Mann. Warum er nicht in die Fußstapfen seines Vaters tritt, weshalb Männer sonntags unvernünftiger kaufen als Frauen – und wie er Mystery Shopping betreibt