Josip Gotovac from Solin has operated his bakery based on healthy principles for over thirty years. He did this while many other producers are only now trying to adapt to changing dietary habits. Modern customers increasingly check labels and ingredients before buying products. Gotovac faced losses in the beginning of his venture. Despite these early setbacks, he never gave up on his vision for a healthy bakery. He has maintained these standards long before the current market demand for such products emerged.