Minister and Icelandair CEO urge consistent promotion of Iceland abroad
newsare.net
Minister of Tourism Hanna Katrín Friðriksson and Bogi Nils Bogason, CEO of Icelandair, agree that Iceland must stop relying on crisis-driven marketing campaigns to promote the country abroad and instead focus on consistent, long-term marketing efforts.Minister and Icelandair CEO urge consistent promotion of Iceland abroad
Minister of Tourism Hanna Katrín Friðriksson and Bogi Nils Bogason, CEO of Icelandair, agree that Iceland must stop relying on crisis-driven marketing campaigns to promote the country abroad and instead focus on consistent, long-term marketing efforts.









