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Vietnam possesses many high-quality rice varieties, yet most remain unfamiliar to global consumers due to weak branding, inconsistent market positioning and the absence of a long-term strategy, according to Do Ha Nam, chairman of the Vietnam Food AssociationVietnam must build stronger branding to elevate its premium rice: VFA chairman
Vietnam possesses many high-quality rice varieties, yet most remain unfamiliar to global consumers due to weak branding, inconsistent market positioning and the absence of a long-term strategy, according to Do Ha Nam, chairman of the Vietnam Food Association (VFA). Read more











