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Long regarded as a generation devoted to online shopping, Generation Z, generally defined as people born between 1997 and 2012, is instead driving a resurgence in brick-and-mortar retail, helping transform shopping malls into an essential ‘third place’ foIn Vietnam, Gen Z emerges as shopping malls' unlikely savior
Long regarded as a generation devoted to online shopping, Generation Z, generally defined as people born between 1997 and 2012, is instead driving a resurgence in brick-and-mortar retail, helping transform shopping malls into an essential ‘third place’ for socializing and leisure in urban life. Read more











